Tiktok: Is it a powerful digital marketing tool?

From just an entertainment app filled with cringe-worthy dance videos to becoming an effective marketing tool, Tiktok has evolved drastically over the last few years!

But how exactly did Tiktok become a powerful digital marketing tool?  

How does Tiktok help businesses in marketing themselves in the digital space? 

By the end of this blog, you will have answers to both questions.

What Is Tiktok?

TikTok was first introduced as a video-centric social media service.

Gradually, the app became popular amongst users and made its way to business marketing and promotions.

Businesses started approaching popular Tiktok influencers such as Charli D Amelio, Addison Rae, Bella Poarch, and several other tiktokers with millions of followers for collaborations.

Businesses, nowadays, treat Tiktok as an essential digital marketing element and incorporate it in their digital marketing strategy to boost brand awareness and customer engagement.

But how exactly does Tiktok help businesses accomplish their digital marketing goals?

Let’s find out!

Higher User Engagement

Since its inception in 2017, Tiktok’s users have drastically grown from 65 million to a whopping 1 billion users!

There must be something unique about Tiktok that encouraged myriads of individuals around the globe to sign-up!

According to statistics, an average Tiktok user in the USA spends 33 minutes per day engaging with videos.

That is a colossal amount of time that businesses can use in their favor!

You can create your business account on Tiktok and post interactive videos to connect with your prospects.

Let’s just say you are an entrepreneur who’s thinking of starting your own digital marketing agency. Short glimpses of animated logo designs, website designs, client reviews will keep your audience excited and encourage them to interact with you better.


TikTok’s intuitive set of powerful tools allows businesses to market themselves compellingly and captivatingly.

While some businesses create engaging videos using Tiktok’s own set of effects, others interact with their audience by asking questions or setting polls.

The platform offers flexibility to businesses to market themselves uniquely, without spending a single penny.


The hashtag challenges of Tiktok take your digital marketing game to the next level.

Even though the hashtag challenges come with a hefty amount of $150,000 for six days, with businesses paying additional dollars for further promoting them, the profound marketing benefits it brings to the companies make it all worth it!

You can leverage Tiktok’s hashtag challenges to draw more prospects and drive high engagement.

Keep your hashtag simple and easy-to-remember, keeping in mind your buyer personas.

Don’t go for something too ‘creative’ and ‘unique.’ Your audience will have a difficult time remembering it.

To ensure users support your brand and the original purpose of the hashtag remains, we recommend you must include the business name in your hashtag and focus your content on the product’s benefits rather than features.

Tell your prospective customers what makes your products or services better than other frontrunners in your industry.


Investing in influencer marketing is a great idea, especially if you are have just stepped foot in the digital space.

Asking Tiktok Influencers with millions of followers to market your business offerings can boost brand awareness significantly. Followers trust the choices of influencers, and so if they speak highly about a product or service, they are most likely to give it a try.

Make sure you search for relevant Tiktok influencers that have the same audience as your business.


Tiktok is indeed a powerful marketing tool, and its benefits are only expected to increase in the upcoming years!

While several businesses still don’t consider and prefer Tiktok to market themselves, it gives you a great opportunity to incorporate it into your digital marketing strategy.

If you are finding it daunting to leverage TikTok into your digital marketing strategy, contact Extatic Design.

Our enthusiastic and experienced marketing specialists will smartly use Tiktok to help you better interact, and engage with your prospects, and build a strong brand identity.

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