Logo Design: Expectations vs Reality

Logo designing forms the basis for a business to establish an identity for its brand and stand out from the rest of the competition.

Over the last few decades, Business Logos have become an essential strategical tool for marketing a business.

An 80% increase in brand recognition is achieved using a colored logo design.

While, at first glance, it would appear to be an easy job to do, it is a lot trickier than what you expect.

There are a whole lot of variables business logo designers need to take into consideration while designing a logo.

Coming To Grips with The Logo Design Expectations VS Realities

Logo designing is a long and thorough process. A logo design cannot be completed overnight since your brand’s whole identity depends on it.

That’s why professional logo development companies offer huge sums of money for crafting a unique corporate logo design for your brand.

With that being said, let’s look at some of the expectations entrepreneurs have regarding logo designing and how they differ from reality.

Expectation #1: My Logo Should EXACTLY Represent My Brand

One of the biggest misconceptions businessmen have about their logos is that it is meant to showcase the nature of their brand at first sight.

Logo designing agencies spend a tremendous amount of time clarifying these misconceptions, which usually confuse or offend the clients.

For instance, there is no way a layperson will understand the basic functionality of GMC through its logo, which is simply the spelling of the brand with a bold look.

You can explore endless possibilities while coming up with your brand’s logo without limiting it to any know emblem or icon.

Take inspirations from uber-successful brands like Apple, Nike, and Adidas, whose logo designs make no literal connection with their products.

Expectation #2: My Logo Must Have a Symbol

Several people believe that having a symbol in a logo design is obligatory.

If that were the case, we wouldn’t have known what AMAZON, GOOGLE, or SAMSUNG are!

The logo designs of these established brands are nothing more than a bunch of alphabets written in different colors and font styles.

Many business logo designs have a symbol representing something unique about the company itself.

Take apple, for instance; the bitten black apple represents a human thirst for knowledge, and using Apple products would help people acquire knowledge and quench it.

The ideology behind the logo design is unique, so Apple’s logo is considered one of the best corporate logo designs ever to exist!

With or without symbols, a logo design can attract hundreds and thousands of people, provided its ideology is exclusive and unique.

Expectation #3: A Logo Design Is Incomplete Without A Complex Design

Difficult concepts or complex artworks get us fascinated or confused and stick in our minds.

This is why new startups often ask business logo designing companies to craft complex logo designs with intricate details so it stays in the prospects’ minds for a long time.

As much as the thought sounds appealing and worth giving a try, it isn’t necessary at all.

The best logos of all time are simplest in appearance.

Brands like FedEx, UPS, and Marvel Studios have some of the simplest logos in the business world, yet their impact is felt in every corner of the industry.

Because it all comes down to the idea behind a specific logo design at the end of the day!

Expectation #4: A Great Logo Design Stands the Test of the time.

If you expect your logo design would successfully work for the last several years without an inch of tweak, you couldn’t be more wrong.

In reality, a business logo is pretty similar to any other aspect of the business. It, too, needs alteration from time to time to align well with the changing design and market trends.

Take Gucci, for instance; its logo design is one of the most notable fashion brands in the world today. It’s almost a 100-years old now. Its logo has gone through various changes during the brand’s lifespan.


A logo design can either make or break your business. Therefore, it needs to be meticulously curated using the best tools and resources.

A compelling logo design can bring profound impacts to a business. Being a business owner, you must have a clear idea of what kind of logo design you want for your company. Set practical and realistic goals to get the best logo design for your company.

Make sure to get your logo developed by a professional logo development agency that crafts an incredible logo design incorporating the latest and relevant design trends.


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